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Marketing Automation Revolution Using the potential of Big Data

Grzegorz Błażewicz
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Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.
The book leads the reader through the innovative technology of online marketing in the following areas:
• collecting and processing large amounts of user data;
• delivering personalized messages across all channels in real time;
• process automation;
• improving communication between marketing and sales departments.
This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Grzegorz Błażewicz
Tytuł / Title Marketing Automation Revolution
Podtytuł / Subtitle Using the potential of Big Data
Język / Language angielski
Wydawca / Publisher Wydawnictwo Naukowe PWN
Rok wydania / Published in year 2022
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 16.5x23.5
Liczba stron / Number of pages 174
Ciężar / Weight 0.325 kg
   
Wydano / Published on 10/11/2017
ISBN 9788301195113 (9788301195113)
EAN/UPC 9788301195113
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty

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