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20th Century Alcohol & Tobacco Ads. 40th Ed.
20th Century Alcohol & Tobacco Ads. 40th Ed.
Allison Silver
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10/07/2024
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£28.22
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A Century’s Worth of Pleasure and Pause
Selling the most delicious vices
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
Książka 20th Century Alcohol & Tobacco Ads. 40th Ed. - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Allison Silver
Tytuł
/ Title
20th Century Alcohol & Tobacco Ads. 40th Ed.
Język
/ Language
angielski, niemiecki, francuski
Wydawca
/ Publisher
Taschen
Rok wydania
/ Published in year
2023
Rodzaj oprawy
/ Binding type
Twarda
Wymiary
/ Size
16.0x22.0
Liczba stron
/ Number of pages
464
Ciężar
/ Weight
1.188 kg
ISBN
9783836593717 (9783836593717)
EAN/UPC
9783836593717
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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Allison Silver
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