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20th Century Alcohol & Tobacco Ads. 40th Ed.

Allison Silver
Out of stock
Ostatnio widziany
10/07/2024
£28.22
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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A Century’s Worth of Pleasure and Pause

Selling the most delicious vices
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Allison Silver
Tytuł / Title 20th Century Alcohol & Tobacco Ads. 40th Ed.
Język / Language angielski, niemiecki, francuski
Wydawca / Publisher Taschen
Rok wydania / Published in year 2023
Rodzaj oprawy / Binding type Twarda
Wymiary / Size 16.0x22.0
Liczba stron / Number of pages 464
Ciężar / Weight 1.188 kg
   
ISBN 9783836593717 (9783836593717)
EAN/UPC 9783836593717
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty

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