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Alchemy

Rory Sutherland
Out of stock
Ostatnio widziany
08/09/2022
61,88 zł
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb


Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Rory Sutherland
Tytuł / Title Alchemy
Język / Language angielski
Wydawca / Publisher Penguin Books
Rok wydania / Published in year 2021
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 13.0x19.0
Liczba stron / Number of pages 372
Ciężar / Weight 0.265 kg
   
ISBN 9780753556528 (9780753556528)
EAN/UPC 9780753556528
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty

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