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All-American Ads of the 70s

Steven Heller
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Ads of the 1970s get funky and socially conscious
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Steven Heller
Tytuł / Title All-American Ads of the 70s
Język / Language angielski, niemiecki, francuski
Wydawca / Publisher Taschen
Rok wydania / Published in year 2022
Rodzaj oprawy / Binding type Twarda z obwolutą
Wymiary / Size 20.0x26.0
Liczba stron / Number of pages 640
Ciężar / Weight 2.40 kg
   
ISBN 9783836588607 (9783836588607)
EAN/UPC 9783836588607
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty

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