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Home
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Economy
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Organizacja i zarządzanie
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Blue Ocean Strategy How to Create Uncontested Market Space
Blue Ocean Strategy How to Create Uncontested Market Space
Andreas Mebert
,
Stephanie Lowe
Out of stock
Ostatnio widziany
04/11/2019
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42,27 zł
Dostawa do UK zawsze tylko £1.90! (
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)
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In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Książka Blue Ocean Strategy - wysyłka UK tylko £1.90.
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Andreas Mebert
,
Stephanie Lowe
Tytuł
/ Title
Blue Ocean Strategy
Podtytuł
/ Subtitle
How to Create Uncontested Market Space
Język
/ Language
angielski
Seria (cykl)
/ Part of the series
MACAT LIBRARY
Wydawca
/ Publisher
Macat International
Rok wydania
/ Published in year
2019
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
13.0x20.0
Liczba stron
/ Number of pages
98
Ciężar
/ Weight
0.125 kg
ISBN
9781912128426 (9781912128426)
EAN/UPC
9781912128426
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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MACAT LIBRARY
(48)
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,
Stephanie Lowe
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