„Business Matters” covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:
– Company and market structure
– Recruitment process and employee motivation
– Market research, production and pricing policy
– Advertising and promotion
– Sales and distribution
– International trade and globalization
– Transport and logistics
– Business growth
– Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.
„Business Matters” is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.
The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.
Elżbieta Jendrych, Ph.D., is the Head of the Business Studies in English Postgraduate Programme and the Head of the Centre for Foreign Languages.
Halina Wiśniewska, Ph.D., is the Head of International Business Communication Section and the Head of the London Chamber of Commerce and Industry Certification Centre at Koźmiński University.
Informacja dotycząca wprowadzenia produktu do obrotu:
Ten produkt został wprowadzony na rynek przed 13 grudnia 2024 r. zgodnie z obowiązującymi wówczas przepisami (Dyrektywą o ogólnym bezpieczeństwie produktów). W związku z tym może on być nadal sprzedawany bez konieczności dostosowania do nowych wymogów wynikających z Rozporządzenia o Ogólnym Bezpieczeństwie Produktów (GPSR). Produkt zachowuje pełną legalność w obrocie, a jego jakość i bezpieczeństwo pozostają zgodne z obowiązującymi wcześniej standardami.
Information regarding product placement on the market:
This product was placed on the market before December 13, 2024, in accordance with the applicable regulations at the time (the General Product Safety Directive). As a result, it can continue to be sold without needing to meet the new requirements introduced by the General Product Safety Regulation (GPSR). The product remains fully compliant with all previously valid legal standards, ensuring its continued quality and safety.
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