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Entrepreneurship

John R. Bessant , Joe Tidd
Out of stock
Ostatnio widziany
01/03/2021
£52.21
£49.60
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Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.”

Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author John R. Bessant , Joe Tidd
Tytuł / Title Entrepreneurship
Język / Language angielski
Wydawca / Publisher Wiley
Rok wydania / Published in year 2018
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 21.0x27.0
Liczba stron / Number of pages 200
Ciężar / Weight 0.475 kg
   
ISBN 9781119221869 (9781119221869)
EAN/UPC 9781119221869
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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