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Global Marketing Management

Masaaki Kotabe , Kristiaan Helsen
Out of stock
Ostatnio widziany
20/11/2020
£57.40
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”

Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Masaaki Kotabe , Kristiaan Helsen
Tytuł / Title Global Marketing Management
Język / Language angielski
Wydawca / Publisher Wiley
Rok wydania / Published in year 2017
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 21.0x28.0
Liczba stron / Number of pages 674
Ciężar / Weight 1.715 kg
   
ISBN 9781119586777 (9781119586777)
EAN/UPC 9781119586777
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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