This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.

The Grid provides the mental scaffolding to help you:

· Evaluate and refine product and service ideas

· Reduce risk by considering the broader impact of strategic decisions

· Identify the root causes of business challenges

· Anticipate the impact of changes in the market and turn them to your advantage

· Collaborate more effectively across teams

Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.