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Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound
Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound
Iliyana Stareva
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Ostatnio widziany
31/03/2020
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£22.66
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Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI.
The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.
Książka Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Iliyana Stareva
Tytuł
/ Title
Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound
Język
/ Language
angielski
Wydawca
/ Publisher
Wiley
Rok wydania
/ Published in year
2018
Rodzaj oprawy
/ Binding type
Twarda z obwolutą
Wymiary
/ Size
14.5x22.5
Liczba stron
/ Number of pages
164
Ciężar
/ Weight
0.32 kg
ISBN
9781119462217 (9781119462217)
EAN/UPC
9781119462217
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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Iliyana Stareva
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Inbound PR The PR Agencys Manual to Transforming Your Busine... [Twarda]
Iliyana Stareva
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