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Home
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Books in English
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International Business Strategy 2nd Edition
International Business Strategy 2nd Edition
Alain Verbeke
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Ostatnio widziany
16/03/2020
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$49.80
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Książka International Business Strategy - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Alain Verbeke
Tytuł
/ Title
International Business Strategy
Podtytuł
/ Subtitle
2nd Edition
Język
/ Language
angielski
Wydawca
/ Publisher
Cambridge University Press
Rok wydania
/ Published in year
2013
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
17.0x24.0
Liczba stron
/ Number of pages
590
Ciężar
/ Weight
1.225 kg
ISBN
9781107683099 (9781107683099)
EAN/UPC
9781107683099
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Categories
Books in English
Economy
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Organizacja i zarządzanie
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College textbooks
Alain Verbeke
$49.80
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International Business Strategy 2nd Edition [Miękka]
Alain Verbeke
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Alain Verbeke
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