Ta witryna wymaga "ciasteczek" do poprawnego działania. Włącz ich obsługę w ustawieniach przeglądarki, aby móc kupować.
Register
Log in
Shopping basket
(1689)
Wishlist
(0)
British Pound
Euro
Złoty Polski
US Dollar
Bestsellers
Oferta specjalna!
Delivery
Payment
Returns
Terms & Conditions
Contact us
Categories
Toys
Puzzle
Board games
Szybka wysyłka
Promocje!
Albums
Paper items
Audiobooks in Polish
Fables
Biographies
Polish books for children and teens
Encyclopedias and dictionaries
Esoteric
Speculative fiction
Movies
History
Horrors and suspense
John Paul II
Calendars
Comic books
Crime and mystery
Kitchen and diets
Books in English
Legends and fables
Literatura erotyczna
Non-fiction books
Music
Science and scientists
Natural sciences
Science and popular science
Textbooks / schoolbooks
How to books
Religion and faith
Romance
Science fiction
Thrillers
Dictionaries
Sport
Art and photography
Technology
Military and wars
Health and beauty
Newsletter
Sign up for our newsletter:
Wyrażam zgodę na otrzymywanie oferty handlowej.
Więcej
This field is required
I hereby agree with the
terms of service
This field is required
Wait...
Home
/
Szybka wysyłka
/
Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare
Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare
Kapferer Jean-Noel
-78%
In stock
Dostępne mniej niż 10 sztuk.
£49.76
£10.90
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
Najniższa cena z ostatnich 30 dni: £10.93
Pospiesz się!
Obecna cena jest korzystna. W tej cenie mamy ograniczoną liczbę egzemplarzy.
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean-Noel Kapferer offers insights into how to address these questions and other conflicts unique to the luxury sector, along with strategies to support sustainable growth. "Kapferer on Luxury" offers a collection of carefully chosen new and popular essays by Jean-Noel Kapferer that address a specific issue relating to luxury growth. These include: sustaining the "luxury dream," the dependency on exclusivity, sustainable luxury, managing luxury brands within groups, artificiation (the process of transforming non-art into art) of luxury, and delocalization (sticking to local production).
Książka Kapferer on Luxury - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Kapferer Jean-Noel
Tytuł
/ Title
Kapferer on Luxury
Podtytuł
/ Subtitle
How Luxury Brands Can Grow Yet Remain Rare
Język
/ Language
angielski
Wydawca
/ Publisher
Kogan Page
Rok wydania
/ Published in year
2015
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
15.6x23.4
Liczba stron
/ Number of pages
240
Ciężar
/ Weight
0.37 kg
ISBN
9780749474362 (9780749474362)
EAN/UPC
9780749474362
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Categories
Szybka wysyłka
Promocje!
Books in English
Kapferer Jean-Noel
-78%
£10.90
£49.76
Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rar...
Kapferer Jean-Noel
Product tags
Kapferer Jean-Noel
(1)
Zapraszamy do zakupu tego produktu.