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Home
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Economy
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Made to Stick
Made to Stick
Dan Heath
,
Chip Heath
In stock
Dostępne mniej niż 10 sztuk.
Dispatch in 3-4 business days.
$17.01
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
Książka Made to Stick - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Dan Heath
,
Chip Heath
Tytuł
/ Title
Made to Stick
Język
/ Language
angielski
Wydawca
/ Publisher
Penguin Books
Rok wydania
/ Published in year
2007
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
12.5x19.5
Liczba stron
/ Number of pages
336
Ciężar
/ Weight
0.24 kg
ISBN
9780099505693 (9780099505693)
EAN/UPC
9780099505693
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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