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Home
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Economy
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Marketing. Badania marketingowe
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Marketing 4.0 Moving from Traditional to Digital
Marketing 4.0 Moving from Traditional to Digital
Philip Kotler
,
Hermawan Kartajaya
,
Iwan Setiawan
Out of stock
Ostatnio widziany
30/09/2019
Notify me when available
$27.94
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Książka Marketing 4.0 Moving from Traditional to Digital - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Philip Kotler
,
Hermawan Kartajaya
,
Iwan Setiawan
Tytuł
/ Title
Marketing 4.0 Moving from Traditional to Digital
Język
/ Language
angielski
Wydawca
/ Publisher
John Wiley & Sons
Rok wydania
/ Published in year
2018
Rodzaj oprawy
/ Binding type
Twarda z obwolutą
Wymiary
/ Size
16.0x23.5
Liczba stron
/ Number of pages
184
Ciężar
/ Weight
0.38 kg
ISBN
9781119341208 (9781119341208)
EAN/UPC
9781119341208
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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Marketing. Badania marketingowe
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