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Marketing 4.0 Moving from Traditional to Digital

Philip Kotler , Hermawan Kartajaya , Iwan Setiawan
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Ostatnio widziany
30/09/2019
£21.51
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Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Philip Kotler , Hermawan Kartajaya , Iwan Setiawan
Tytuł / Title Marketing 4.0 Moving from Traditional to Digital
Język / Language angielski
Wydawca / Publisher John Wiley & Sons
Rok wydania / Published in year 2018
Rodzaj oprawy / Binding type Twarda z obwolutą
Wymiary / Size 16.0x23.5
Liczba stron / Number of pages 184
Ciężar / Weight 0.38 kg
   
ISBN 9781119341208 (9781119341208)
EAN/UPC 9781119341208
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty



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