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Home
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Economy
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Marketing. Badania marketingowe
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Marketing Management + MyMarketingLab
Marketing Management + MyMarketingLab
Philip Kotler
,
Kevin Lane Keller
Out of stock
Ostatnio widziany
10/11/2015
Notify me when available
£86.08
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Personalize learning with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Książka Marketing Management + MyMarketingLab - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Philip Kotler
,
Kevin Lane Keller
Tytuł
/ Title
Marketing Management + MyMarketingLab
Język
/ Language
angielski
Wydawca
/ Publisher
Pearson
Rok wydania
/ Published in year
2015
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
21.0x27.0
Liczba stron
/ Number of pages
716
Ciężar
/ Weight
1.545 kg
ISBN
9781292092737 (9781292092737)
EAN/UPC
9781292092737
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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