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Strategic Communication An Introduction

Jesper Falkheimer , Mats Heide
Out of stock
Ostatnio widziany
30/04/2021
186,41 zł
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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.

This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.

The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Jesper Falkheimer , Mats Heide
Tytuł / Title Strategic Communication
Podtytuł / Subtitle An Introduction
Język / Language angielski
Wydawca / Publisher Routledge
Rok wydania / Published in year 2018
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 15.0x23.0
Liczba stron / Number of pages 160
Ciężar / Weight 0.284 kg
   
ISBN 9781138657038 (9781138657038)
EAN/UPC 9781138657038
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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