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Strategic Writing Multimedia Writing for Public Relations, Advertising and More

Charles Marsh , David W. Guth , Bonnie Short
Out of stock
Ostatnio widziany
12/08/2020
£43.34
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Charles Marsh , David W. Guth , Bonnie Short
Tytuł / Title Strategic Writing
Podtytuł / Subtitle Multimedia Writing for Public Relations, Advertising and More
Język / Language angielski
Wydawca / Publisher Routledge
Rok wydania / Published in year 2017
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 19.0x25.0
Liczba stron / Number of pages 348
Ciężar / Weight 0.934 kg
   
ISBN 9781138037120 (9781138037120)
EAN/UPC 9781138037120
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty



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