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The Consumer Behaviour Book Exploring the reasons why emotions are so important in decision-making
The Consumer Behaviour Book Exploring the reasons why emotions are so important in decision-making
Anthony Tasgal
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Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.
Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Książka The Consumer Behaviour Book - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Anthony Tasgal
Tytuł
/ Title
The Consumer Behaviour Book
Podtytuł
/ Subtitle
Exploring the reasons why emotions are so important in decision-making
Język
/ Language
angielski
Wydawca
/ Publisher
LID Publishing
Rok wydania
/ Published in year
2024
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
12.0x18.0
Liczba stron
/ Number of pages
152
Ciężar
/ Weight
0.16 kg
ISBN
9781915951205 (9781915951205)
EAN/UPC
9781915951205
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Categories
How to books
Books in English
Economy
Anthony Tasgal
-5%
£10.55
£11.10
The Consumer Behaviour Book Exploring the reasons why emotio... [Miękka]
Anthony Tasgal
Product tags
Anthony Tasgal
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