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The Ride of a Lifetime Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

Robert Iger
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The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Robert Iger
Tytuł / Title The Ride of a Lifetime
Podtytuł / Subtitle Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
Język / Language angielski
Wydawca / Publisher Bantam Press
Rok wydania / Published in year 2024
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 15.0x23.0
Liczba stron / Number of pages 248
Ciężar / Weight 0.348 kg
   
ISBN 9781787630475 (9781787630475)
EAN/UPC 9781787630475
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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