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Understanding Multinationals from Emerging Markets

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12/10/2019
£29.67
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.

Książka Understanding Multinationals from Emerging Markets - wysyłka UK tylko £1.90.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Redakcja / Editor Cuervo-Cazurra Alvaro, Ramamurti Ravi
Tytuł / Title Understanding Multinationals from Emerging Markets
Język / Language angielski
Wydawca / Publisher Cambridge University Press
Rok wydania / Published in year 2015
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 15.0x20.0
Liczba stron / Number of pages 326
Ciężar / Weight 0.50 kg
   
ISBN 9781107698321 (9781107698321)
EAN/UPC 9781107698321
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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