Helmut Newton (1920–2004) always showed a healthy disdain for the easy or predictable, so it’s no surprise that the SUMO was an irresistible project. The idea of a book the size of a private exhibition, with spectacular images reproduced to state-of-the-art origination and printing standards, emerged from an open, experimental dialogue between photographer and publisher. With the SUMO weighing in—boxed and shrink-wrapped—at 35.4 kg (just under 80 pounds), Newton created a landmark book that stood head and shoulders above anything previously attempted, both in terms of conceptual extravagance and technical specifications.
Published in an edition of 10,000 signed and numbered copies, the SUMO sold out soon after publication and quickly multiplied its value. It now features in numerous collections around the world, including New York’s Museum of Modern Art. The legendary copy number one, signed by more than 100 of the book’s featured celebrities, broke the record for the most expensive book published in the 20th century, sold at an auction in Berlin on April 6, 2000 for 620,000 German marks—about 317,000 euros.
Now, this XL edition celebrates 20 years of SUMO, the result of a project conceived by Helmut Newton some years ago. Revised by his wife June, the volume gathers 464 images and a new booklet that takes us through the making-of this publishing venture—a spectacular tribute to the larger-than-life Helmut Newton, now in a friendly format.
Informacja dotycząca wprowadzenia produktu do obrotu:
Ten produkt został wprowadzony na rynek przed 13 grudnia 2024 r. zgodnie z obowiązującymi wówczas przepisami (Dyrektywą o ogólnym bezpieczeństwie produktów). W związku z tym może on być nadal sprzedawany bez konieczności dostosowania do nowych wymogów wynikających z Rozporządzenia o Ogólnym Bezpieczeństwie Produktów (GPSR). Produkt zachowuje pełną legalność w obrocie, a jego jakość i bezpieczeństwo pozostają zgodne z obowiązującymi wcześniej standardami.
Information regarding product placement on the market:
This product was placed on the market before December 13, 2024, in accordance with the applicable regulations at the time (the General Product Safety Directive). As a result, it can continue to be sold without needing to meet the new requirements introduced by the General Product Safety Regulation (GPSR). The product remains fully compliant with all previously valid legal standards, ensuring its continued quality and safety.
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