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Marketing Management + MyMarketingLab

Philip Kotler , Kevin Lane Keller
Niedostepny
Ostatnio widziany
10.11.2015
433,88 zł
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

Personalize learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Książka Marketing Management + MyMarketingLab - wysyłka UK tylko £1.90.

Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".

Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Philip Kotler , Kevin Lane Keller
Tytuł / Title Marketing Management + MyMarketingLab
Język / Language angielski
Wydawca / Publisher Pearson
Rok wydania / Published in year 2015
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 21.0x27.0
Liczba stron / Number of pages 716
Ciężar / Weight 1,545 kg
   
ISBN 9781292092737 (9781292092737)
EAN/UPC 9781292092737
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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