Over the past decade a small number of companies have changed every aspect of how we live, work and play. These Outpacers have become enormous global businesses with companies like Google, Amazon, Netflix, Salesforce, Meta, Tesla and Apple all totally redefining what a successful organization looks and feels like.

Each chapter in Outpacer focusses on an Outpacer characteristic required for organisational greatness and features examples of what it is and how to achieve it, including; how to structure your company's mission and vision, foster the right entrepreneurial culture, innovate, collaborate and utilise agile technology and data driven insights to drive continuous progress, deliver an exceptional customer experience and achieve outstanding results.

Each Outpacer characteristic is illustrated by fascinating profiles of business leaders from companies such as Google, Amazon, Apple and Tesla who have driven phenomenal success, alongside profiles of the stars of film, tv, music and sport who share the same winning characteristic such as Reese Witherspoon, Jay Z and Sir Lewis Hamilton. The combination of business leaders and popular icons illustrate and inspire the reader helping them to learn how they too can lead an Outpacer business.

This is not business as usual.