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The Medium is the Massage

Quentin Fiore , Marshall McLuhan
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In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics

Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.

How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Książka The Medium is the Massage - wysyłka UK tylko £1.90.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Quentin Fiore , Marshall McLuhan
Tytuł / Title The Medium is the Massage
Język / Language angielski
Wydawca / Publisher Penguin Books
Rok wydania / Published in year 2019
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 11.0x18.0
Liczba stron / Number of pages 160
Ciężar / Weight 0,115 kg
   
ISBN 9780141035826 (9780141035826)
EAN/UPC 9780141035826
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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