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American political issue ownership and framing A Functional Theory of Electoral Advantage-Seeking in Presidential Advertising from Eisenhower to Tr

Tomasz Płudowski
Niedostepny
Ostatnio widziany
03.11.2021
$15,52
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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This analysis is probably the first English-language book on U.S. political communication published by a Polish scholar. Based in empirical research, it offers considerations leading towards an attempt to create a theoretical framework for electoral party appeals. By no means, are these trivial or artificial deliberations based on desk research. As such, the study should become an invaluable source of knowledge for all researchers of politics, campaigns, and elections, as well as for students of the humanities and social sciences. The author has been an internationally active scholar for almost two decades. During that time, Dr. Płudowski has published and translated a number of relevant works.
Łukasz Wordliczek, Ph.D., Jagiellonian University, Cracow

The publication designed by Dr. Płudowski concentrates on collecting a historically and thematically broad body of knowledge. Consequently, it goes outside the U.S. political and electoral system by including a detailed analysis of the relations between several dimensions: social-economic (including welfare), state-political, and axiological, represented by electoral messages coming from leading U.S. politicians of the last 70 years. Creating theoretical frameworks based in issue ownership and framing theories, the book offers a unique approach towards this comprehensive and multifaceted problem. However, what is most valuable about this work is its attempt at developing an original model reflecting the persuasive and ideological differences between the Democrats and the Republicans in the American political system.
Stanisław Mocek, Ph.D., Professor of Collegium Civitas, Warsaw

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Tomasz Płudowski
Tytuł / Title American political issue ownership and framing
Podtytuł / Subtitle A Functional Theory of Electoral Advantage-Seeking in Presidential Advertising from Eisenhower to Tr
Język / Language angielski
Wydawca / Publisher Aspra
Rok wydania / Published in year 2018
Rodzaj oprawy / Binding type Miękka
Liczba stron / Number of pages 320
Ciężar / Weight 0,475 kg
   
ISBN 9788375459203 (9788375459203)
EAN/UPC 9788375459203
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty

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