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„Business Matters” covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:
– Company and market structure
– Recruitment process and employee motivation
– Market research, production and pricing policy
– Advertising and promotion
– Sales and distribution
– International trade and globalization
– Transport and logistics
– Business growth
– Customer rights

Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.

„Business Matters” is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.

The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.

Elżbieta Jendrych, Ph.D., is the Head of the Business Studies in English Postgraduate Programme and the Head of the Centre for Foreign Languages.

Halina Wiśniewska, Ph.D., is the Head of International Business Communication Section and the Head of the London Chamber of Commerce and Industry Certification Centre at Koźmiński University.

Książka Business matters - wysyłka UK tylko £1.90.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Elżbieta Jendrych , Halina Wiśniewska
Tytuł / Title Business matters
Język / Language angielski
Wydawca / Publisher Nieoczywiste
Rok wydania / Published in year 2023
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 16.6x23.0
Liczba stron / Number of pages 224
Ciężar / Weight 0.355 kg
   
Wydano / Published on 29/09/2016
ISBN 9788363391294 (9788363391294)
EAN/UPC 9788363391294
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Inne wydania
Nośnik Oprawa Rok wydania Dostępność Pokaż
książka / book (j. angielski) Miękka 2012 Niedostępna [pokaż]


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