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Strategic Communication An Introduction
Strategic Communication An Introduction
Jesper Falkheimer
,
Mats Heide
Out of stock
Ostatnio widziany
30/04/2021
Notify me when available
£36.98
Dostawa do UK zawsze tylko £1.90! (
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)
Qty:
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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.
This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.
The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
Książka Strategic Communication - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Jesper Falkheimer
,
Mats Heide
Tytuł
/ Title
Strategic Communication
Podtytuł
/ Subtitle
An Introduction
Język
/ Language
angielski
Wydawca
/ Publisher
Routledge
Rok wydania
/ Published in year
2018
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
15.0x23.0
Liczba stron
/ Number of pages
160
Ciężar
/ Weight
0.284 kg
ISBN
9781138657038 (9781138657038)
EAN/UPC
9781138657038
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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Komunikacja społeczna. Media. Dziennikarstwo
Books in English
Jesper Falkheimer
£36.98
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Strategic Communication An Introduction [Miękka]
Jesper Falkheimer
,
Mats Heide
Mats Heide
£36.98
View
Strategic Communication An Introduction [Miękka]
Jesper Falkheimer
,
Mats Heide
Product tags
Jesper Falkheimer
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,
Mats Heide
(1)
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