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The Cold Start Problem Using Network Effects to Scale Your Product
The Cold Start Problem Using Network Effects to Scale Your Product
Andrew Chen
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28/03/2022
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£18.57
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Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.
Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.
Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).
The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.
Książka The Cold Start Problem - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Andrew Chen
Tytuł
/ Title
The Cold Start Problem
Podtytuł
/ Subtitle
Using Network Effects to Scale Your Product
Język
/ Language
angielski
Wydawca
/ Publisher
Penguin Books
Rok wydania
/ Published in year
2021
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
15.0x23.0
Liczba stron
/ Number of pages
388
Ciężar
/ Weight
0.50 kg
ISBN
9781847942784 (9781847942784)
EAN/UPC
9781847942784
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Categories
Books in English
Psychology and psychoterapy
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Osobowość. Samorealizacja. Kariera
Psychology and psychoterapy
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Andrew Chen
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The Cold Start Problem [Miękka]
Andrew Chen
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The Cold Start Problem Using Network Effects to Scale Your P... [Miękka]
Andrew Chen
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