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The Competitive Advantage of Emerging Market Multinationals
The Competitive Advantage of Emerging Market Multinationals
Peter Williamson
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$93.48
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Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas. Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.
Książka The Competitive Advantage of Emerging Market Multinationals - wysyłka UK tylko £1.90.
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Peter Williamson
Tytuł
/ Title
The Competitive Advantage of Emerging Market Multinationals
Język
/ Language
angielski
Wydawca
/ Publisher
Cambridge University Press
Rok wydania
/ Published in year
2013
Rodzaj oprawy
/ Binding type
Twarda
Wymiary
/ Size
15.2x22.9
Liczba stron
/ Number of pages
376
Ciężar
/ Weight
0.67 kg
ISBN
9781107032552 (9781107032552)
EAN/UPC
9781107032552
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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Peter Williamson
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