We are all constantly faced with important decisions. So how can we ensure that we make the right ones?
In Decisive, Chip and Dan Heath - authors of the international bestsellers Made to Stick and Switch - draw on decades of cutting-edge psychological research to explain why we so often get it very badly wrong. They reveal how our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking and why even experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame, and they explore people's tendency to be over-confident about how their choices will unfold. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.
Decisive offers both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions
'A well-written, thought-provoking book' Management Today
Informacja dotycząca wprowadzenia produktu do obrotu:
Ten produkt został wprowadzony na rynek przed 13 grudnia 2024 r. zgodnie z obowiązującymi wówczas przepisami (Dyrektywą o ogólnym bezpieczeństwie produktów). W związku z tym może on być nadal sprzedawany bez konieczności dostosowania do nowych wymogów wynikających z Rozporządzenia o Ogólnym Bezpieczeństwie Produktów (GPSR). Produkt zachowuje pełną legalność w obrocie, a jego jakość i bezpieczeństwo pozostają zgodne z obowiązującymi wcześniej standardami.
Information regarding product placement on the market:
This product was placed on the market before December 13, 2024, in accordance with the applicable regulations at the time (the General Product Safety Directive). As a result, it can continue to be sold without needing to meet the new requirements introduced by the General Product Safety Regulation (GPSR). The product remains fully compliant with all previously valid legal standards, ensuring its continued quality and safety.