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Home
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Economy
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Marketing. Badania marketingowe
/
Global Marketing Management
Global Marketing Management
Masaaki Kotabe
,
Kristiaan Helsen
Out of stock
Ostatnio widziany
20/11/2020
Notify me when available
$76.69
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”
Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Książka Global Marketing Management - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Masaaki Kotabe
,
Kristiaan Helsen
Tytuł
/ Title
Global Marketing Management
Język
/ Language
angielski
Wydawca
/ Publisher
Wiley
Rok wydania
/ Published in year
2017
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
21.0x28.0
Liczba stron
/ Number of pages
674
Ciężar
/ Weight
1.715 kg
ISBN
9781119586777 (9781119586777)
EAN/UPC
9781119586777
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Categories
Economy
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Marketing. Badania marketingowe
Books in English
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College textbooks
Kristiaan Helsen
$76.69
View
Global Marketing Management [Miękka]
Masaaki Kotabe
,
Kristiaan Helsen
Masaaki Kotabe
$76.69
View
Global Marketing Management [Miękka]
Masaaki Kotabe
,
Kristiaan Helsen
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