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Innovation and Entrepreneurship

Peter Drucker
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How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate.  Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.

With a new foreword by Joseph Maciariello

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Peter Drucker
Tytuł / Title Innovation and Entrepreneurship
Język / Language angielski
Wydawca / Publisher Routledge
Rok wydania / Published in year 2015
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 13.0x20.0
Liczba stron / Number of pages 346
Ciężar / Weight 0.41 kg
   
ISBN 9781138019195 (9781138019195)
EAN/UPC 9781138019195
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty

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