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Home
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Economy
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Marketing. Badania marketingowe
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Reklama. Promocja
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The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis
,
Wolfgang Stroebe
Out of stock
Ostatnio widziany
20/10/2020
Notify me when available
213,35 zł
Dostawa do UK zawsze tylko £1.90! (
Sprawdź!
)
Qty:
lub
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.
This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as:
What impact does advertising have on consumer behaviour? What causes this impact?
What are the psychological processes responsible for the effectiveness of advertising?
How do consumers make sense of advertising messages?
What messages "get across" and when and why?
This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language.
The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.
Książka The Psychology of Advertising - wysyłka UK tylko £1.90.
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Bob M Fennis
,
Wolfgang Stroebe
Tytuł
/ Title
The Psychology of Advertising
Język
/ Language
angielski
Wydawca
/ Publisher
Routledge
Rok wydania
/ Published in year
2016
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
17.0x24.0
Liczba stron
/ Number of pages
438
Ciężar
/ Weight
0.785 kg
ISBN
9781848723061 (9781848723061)
EAN/UPC
9781848723061
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Categories
Economy
>
Marketing. Badania marketingowe
>
Reklama. Promocja
Books in English
Psychology and psychoterapy
Textbooks / schoolbooks
>
College textbooks
Wolfgang Stroebe
213,35 zł
View
The Psychology of Advertising [Miękka]
Bob M Fennis
,
Wolfgang Stroebe
Bob M Fennis
213,35 zł
View
The Psychology of Advertising [Miękka]
Bob M Fennis
,
Wolfgang Stroebe
Product tags
Wolfgang Stroebe
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Bob M Fennis
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