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User Research Improve Product and Service Design and Enhance Your UX Research
User Research Improve Product and Service Design and Enhance Your UX Research
Stephanie Marsh
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Ostatnio widziany
12/06/2024
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£42.12
Dostawa do UK zawsze tylko £1.90! (
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)
Qty:
lub
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.
Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.
Książka User Research - wysyłka UK tylko £1.90.
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Stephanie Marsh
Tytuł
/ Title
User Research
Podtytuł
/ Subtitle
Improve Product and Service Design and Enhance Your UX Research
Język
/ Language
angielski
Wydawca
/ Publisher
Kogan Page
Rok wydania
/ Published in year
2022
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
15.0x23.0
Liczba stron
/ Number of pages
344
Ciężar
/ Weight
0.52 kg
ISBN
9781398603578 (9781398603578)
EAN/UPC
9781398603578
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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Stephanie Marsh
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User Research Improve Product and Service Design and Enhance... [Miękka]
Stephanie Marsh
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