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Books in English
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Emotion by Design Creative Leadership Lessons from a Life at Nike
Emotion by Design Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Ostatnio widziany
21/08/2022
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€24.29
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Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team
'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' Mary Portas
'What a book. I couldn't put it down' Chris Evans
'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin
__
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.
Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.
Creativity. It's a skill that can be learnt, just like any other.
Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
__
'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious
'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked
Książka Emotion by Design - wysyłka UK tylko £1.90.
Irlandia i inne kraje - sprawdź informacja na stronie "dostawa".
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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik)
/ Type of product
książka / book
Dział
/ Department
Książki i czasopisma / Books and periodicals
Autor
/ Author
Greg Hoffman
Tytuł
/ Title
Emotion by Design
Podtytuł
/ Subtitle
Creative Leadership Lessons from a Life at Nike
Język
/ Language
angielski
Wydawca
/ Publisher
Penguin Books
Rok wydania
/ Published in year
2022
Rodzaj oprawy
/ Binding type
Miękka
Wymiary
/ Size
15.0x23.5
Liczba stron
/ Number of pages
280
Ciężar
/ Weight
0.384 kg
ISBN
9781847943552 (9781847943552)
EAN/UPC
9781847943552
Stan produktu
/ Condition
nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Osoba Odpowiedzialna
/ Responsible Person
Osoba Odpowiedzialna / Responsible Person
Categories
Books in English
Psychology and psychoterapy
>
Osobowość. Samorealizacja. Kariera
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Inne wydania
Nośnik
Oprawa
Rok wydania
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Pokaż
książka / book (j. angielski)
Miękka
2022
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