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Made to Stick

Dan Heath , Chip Heath
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Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Książka Made to Stick - wysyłka UK tylko £1.90.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Dan Heath , Chip Heath
Tytuł / Title Made to Stick
Język / Language angielski
Wydawca / Publisher Penguin Books
Rok wydania / Published in year 2007
Rodzaj oprawy / Binding type Miękka
Wymiary / Size 12.5x19.5
Liczba stron / Number of pages 336
Ciężar / Weight 0.24 kg
   
ISBN 9780099505693 (9780099505693)
EAN/UPC 9780099505693
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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