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Playing to Win How Strategy Really Works

A.G. Lafley , Roger Martin
Out of stock
Ostatnio widziany
30/08/2024
£31.45
Dostawa do UK zawsze tylko £1.90! (Sprawdź!)

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This is A.G. Lafley's guidebook. Shouldn't it be yours as well? Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he'll use to restore P&G to its former dominance--read this book. "Playing to Win," a noted "Wall Street Journal" and "Washington Post" bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win. The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning. Let this book serve as your playbook for winning.

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Dane bibliograficzne / Bibliographic info
Rodzaj (nośnik) / Type of product książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author A.G. Lafley , Roger Martin
Tytuł / Title Playing to Win
Podtytuł / Subtitle How Strategy Really Works
Język / Language angielski
Wydawca / Publisher Harvard Business Review
Rok wydania / Published in year 2013
Rodzaj oprawy / Binding type Twarda
Wymiary / Size 16.0x24.0
Liczba stron / Number of pages 272
Ciężar / Weight 0.565 kg
   
ISBN 9781422187395 (9781422187395)
EAN/UPC 9781422187395
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty


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