Universal Principles of Color is an in-depth introduction to color and its myriad applications, presenting 100 elements, theories, innovative ideas, and effective uses and solutions. A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.