We live in a world that doesn’t just encourage overtalking, but practically demands it. When success is measured by how much attention we can attract, how long we can hold on to the mic, it’s no wonder that we feel compelled to spout endlessly on Twitter, to document every detail of our lives on Instagram, start that podcast, or lead that conference.

And yet, oddly enough, the most powerful and accomplished people in the world aren’t part of that chorus—they’re reserved, they listen, and when they do speak they’re considered. Tim Cook, President Obama, the late Supreme Court Justice Ruth Bader Ginsburg all have seemed to understand the secret golden rule: talk less, get more. There are entire industries designed to help us amplify our voices, experts who are just dying to coach us on how to talk better, but nobody is teaching us how to STFU for a while.

Former Forbes journalist Dan Lyons takes us on a sharp, funny, fascinating deep dive through our incessant noise-making – talking to communications experts, neuroscientists, psychiatrists and Silicon Valley executive coaches the world over to understand the science and culture behind why we can’t stop talking, and how ultimately we can learn to speak less – and with more intention – to improve our lives.